Free PDF Brand Thinking and Other Noble Pursuits, by Debbie Millman
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Brand Thinking and Other Noble Pursuits, by Debbie Millman
Free PDF Brand Thinking and Other Noble Pursuits, by Debbie Millman
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Review
“Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology. †(Nadia Tuma - Forbes.com)
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About the Author
Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.
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Product details
Hardcover: 256 pages
Publisher: Allworth; 1 edition (October 10, 2011)
Language: English
ISBN-10: 1581158645
ISBN-13: 978-1581158649
Product Dimensions:
6 x 6.4 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
36 customer reviews
Amazon Best Sellers Rank:
#808,391 in Books (See Top 100 in Books)
Extremely uneven quality of content between interviews, and the introductions are shameless padding, but half a dozen chapters are so good, so eye-opening and provocative, that it's worth digging through.
I've always been a fan of Debbie Millman's podcast "Design Matters." Her books and interviews are invaluable resources designers have access to today. Brand Thinking gives the reader a backstage pass to the great design minds behind varied industries and global brands. It is most definitely worth the read (and re-read) for aspiring designers like myself or even seasoned designers who are looking to find a different angle on what 'branding' is all about. It may even resonate in the avid consumer of today's society as brands affect everyone, whether we realize it or not.
This book is fun to read and provides a great understanding of the concept of branding. Each chapter presents a branding expert's take on the subject. It may be overkill for someone who is only casually interested in the subject.
I listen to Debbie Millman's podcast and was very excited to read this book. I work in marketing and enjoyed her dialogue with brand thinkers; many were very though-provoking. However, it was definitely more about "brand thinking" than "other noble pursuits." While there was a range of folks interviewed, I did feel it got a little repetitive towards the end.
This book was a parade of branding and marketing demi-gods whose perspectives were delightfully varied. They covered everything from the company-first to the human-first world views and everything in between.
Trying to extrapolate one person's experience to other is a tough job.
great book - lives up to the rating
very interesting
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